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Thank you so much! This popular, proven text helps students develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING delivers in-depth coverage of fundamental marketing concepts and strategies, along with practical applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility, globalization, entrepreneurship, and marketing in times of transition.
The current edition also features a new chapter on managing services and branding, a new section exploring the importance and uses of Big Data, updated learning objectives, and access to new "Ask a Marketer" videos to introduce key concepts. Please select an option. View More Purchase Options. Marketing 18th Edition. Understanding marketing and the marketing process. Set within aScandinavian context the text is nonetheless global in scope and thus veryrelevant for modern marketers.
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Social Responsibility and Ethics. Apps and study tools. The Global Marketplace Principles Of Marketing 18th Edition. Marketing in a changing world. Marketing research and information systems -- Consumer markets and.
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